Social Media Campaigns: Strategies for Public Relations and Marketing
Product Description
Social Media Campaigns: Strategies for Public Relations and Marketing
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.
Technical Specifications
You might also like
Consumer Behavior: Buying, Having, and Being, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (12th Edition)
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
Social Media Communication: Concepts, Practices, Data, Law and Ethics
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Social Media: How to Engage, Share, and Connect
Developing the Public Relations Campaign (3rd Edition)
Persuasion: Social Influence and Compliance Gaining, 5e
Principles of Finance
Made to Stick: Why Some Ideas Survive and Others Die