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Books > Business & Money > Marketing & Sales > Consumer Behavior > B00FH26NFW
  1. The Brain Sell: When Science Meets Shopping
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  2. The Brain Sell: When Science Meets Shopping

    [B00FH26NFW]
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Additional Information

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

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Specifications

Country
USA
Author
David Lewis
Binding
Kindle Edition
EISBN
9781473644991
Format
Kindle eBook
Label
Nicholas Brealey
Manufacturer
Nicholas Brealey
NumberOfPages
306
PublicationDate
2013-09-23
Publisher
Nicholas Brealey
ReleaseDate
2013-09-23
Studio
Nicholas Brealey
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