The Buying Brain: Secrets for Selling to the Subconscious Mind

Buyology: Truth and Lies About Why We Buy

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Made to Stick: Why Some Ideas Survive and Others Die

Methods of Persuasion: How to Use Psychology to Influence Human Behavior

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales