The IT Marketing Crash Course: How to Get Clients for Your

The IT Marketing Crash Course: How to Get Clients for Your Technology Business

The IT Marketing Crash Course will help you grow your technology business. If you provide managed services, web/mobile application development, software development, cybersecurity or network services, this book will show you how to generate more qualified leads and close more sales. What people are saying: â€œRaj is a superstar marketer whose strategies Iâ€™ve followed and written about for years. Now he shares his techniques for success with you in this entertaining book. Iâ€™m confident his proven ideas will benefit your business.â€ - David Meerman Scott, international bestselling author of The New Rules of Marketing and PR, now in more than 25 languages â€œIf you need to focus your entire team on what it takes to sell more, give them this book â€“ fast.â€ - Dan Solomon, author of Media Rules! and former-CEO of a three-times INC 5000 company â€œThe book dives right into actionable steps to help technology companies win more business.â€ - Dale Coyner, Founder, Communicast Inc. â€œRaj has been an Internet pioneer even before there was a GUI. His latest work pushes the envelope ever deeper in to modern marketing from which we can all profit.â€ â€“ Mike Mann, author of Make Millions and Make a Change, CEO of SEO.com, Chairman of Grassroots.org â€œDefinitive answers to marketing issues that every tech entrepreneur faces. Forget trial and error... this book will shorten your learning curve substantially.â€ â€“ Duffy Mazan, CEO, Second Venue â€œShows how to overcome many of the misconceptions and myths about how to market a technology company. Businesses who use this advice will save millions of dollars in misspent sales costs, and avoid months of aggravation doing things wrong before they get it right.â€ - Dave Jefferson, CEO, Mojo Live â€œThis book is full of up-to-date marketing strategies and insightful tactics IT companies to generate qualified leads and win new clients. Required reading for anyone looking to grow their technology business.â€ - Mary Knebel, Vice President, Alarm.com â€œThis is not a book you read once and put away on the bookshelf. You want to read this again, and again.â€ - Chris Brown, Vice President, Aldebaron â€œOffers specific ideas that IT entrepreneurs can implement. I especially liked the action-oriented checklists at the end of each chapter.â€ - Shahid Shah, CEO, Netspective â€œAn educational and timely reference guide for anyone involved (and the many more interested) in keeping up with todayâ€™s marketing tactics.â€ - Irene Lane, President, Greenloons
Country USA
Brand CREATESPACE
Manufacturer CreateSpace Independent Publishing Platform
Binding Paperback
ItemPartNumber RKC2006704044
UnitCount 1
EANs 9781482714036
ReleaseDate 0000-00-00

Country	USA
Brand	CREATESPACE
Manufacturer	CreateSpace Independent Publishing Platform
Binding	Paperback
ItemPartNumber	RKC2006704044
UnitCount	1
EANs	9781482714036
ReleaseDate	0000-00-00

The IT Marketing Crash Course: How to Get Clients for Your Technology Business

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