AVON: Selling Versus Order-Taking: What It Takes to Build the

AVON: Selling Versus Order-Taking: What It Takes to Build the AVON Sale

This subject is something about which I feel a passionâ€”Selling versus Order Taking. As a basic premise, we must accept that nothing happens unless a sale is made.
Definitions:

Order Taking. This is the process of distributing the literature and merely ordering the items that the customer calls for at the time he or she calls. The order taking representative who merely takes orders isn't a bad person, perhaps derives enough income and satisfaction to meet the day-to-day ho-hum. Perhaps she will take enough orders to make it to an award level, but more often than not probably will not. She can't be bothered to attend opportunity or downline meetings, for any number of excuses, including "I don't have to go to meetings, do I?" She feels none of the sense of organization or camaraderie with others of equal stripe. She'll do just enough to get a percentage and no more. She'll do enough to get by with as little hassle as possible, never taking much of a step to go the extra mile. If she gets an order from this customer again, that's OK. If she does not, the customer's name is but a file copy in an old order book. Again, she's not a bad person, and every organization needs its order takers, if for no other reason than to make the rest of us look good. She lacks what many of us haveâ€”a very distinct "fire in the belly."

Selling implies a whole host of things that go far beyond the mere recording of an order, its placement, its delivery, and its payment. It is with the salesperson that I'd like to spend some time now, for I am very convinced that the successful AVON representative needs the motivation and the tools necessary to become the superstar we all know she can become.
Country USA
Manufacturer Ken Lord
Binding Kindle Edition
ReleaseDate 2015-02-12
Format Kindle eBook

Country	USA
Manufacturer	Ken Lord
Binding	Kindle Edition
ReleaseDate	2015-02-12
Format	Kindle eBook

AVON: Selling Versus Order-Taking: What It Takes to Build the AVON Sale

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