Packed with practical information to help readers excel at marketing products, services, and entire companies, Bottom-Up Marketing provides a chronological, step-by-step procedure for developing a

Bottom-Up Marketing

Packed with practical information to help readers excel at marketing products, services, and entire companies, Bottom-Up Marketing provides a chronological, step-by-step procedure for developing a marketing campaign.
Country USA
Manufacturer McGraw-Hill
Binding Hardcover
UnitCount 1
EANs 9780070527331
ReleaseDate 0000-00-00