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Business & Money

Management & Leadership

How to Connect with Donors and Double the Money You Raise

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How to Connect with Donors and Double the Money You Raise

There is no shortage of donors today. What is lacking is our ability to relate to the donors we already have. That, in essence, is the message of Thomas Wolf's book, How to Connect with Donors and Double the Money You Raise. Too often we see donors through the distorted lens of retention rates, average gifts, moves management, and gift table place setters. It is as if our donors have become video game avatars we can manipulate. While that may help us harvest low-hanging gifts, fundraisers who reap the real bounty do something many neglect in this era of Facebook. They engage their donors in a multitude of ways, large and small, as Wolf demonstrates through irresistible, real-life stories. How to Connect with Donors and Double the Money You Raise convincingly shows that successful fundraising is all about turning a name into a relationship. When you do that, the money will flow. Complements Jerold Panas' classic book, Asking.

Country	USA
Author	Thomas Wolf
Binding	Paperback
EAN	9781889102429
Edition	First
ISBN	1889102423
IsEligibleForTradeIn	1
Label	Emerson & Church Publishers
Manufacturer	Emerson & Church Publishers
NumberOfItems	1
NumberOfPages	109
PublicationDate	2011-01-03
Publisher	Emerson & Church Publishers
SKU	ACAMP_book_usedlikenew_1889102423
Studio	Emerson & Church Publishers
ReleaseDate	0000-00-00

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