Managing Brand Equity: Capitalizing on the Value of a Brand Name

Building Strong Brands

Aaker on Branding: 20 Principles That Drive Success

Competitive Advantage: Creating and Sustaining Superior Performance

Bargaining for Advantage: Negotiation Strategies for Reasonable People

Brand Leadership: Building Assets In an Information Economy

Brand Relevance: Making Competitors Irrelevant

Good To Great And The Social Sectors: A Monograph to Accompany Good to Great

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

The Brand Gap, Revised Edition (AIGA Design Press)