Business Marketing: Connecting Strategy, Relationships, and

Business Marketing: Connecting Strategy, Relationships, and Learning
- Used Book in Good Condition
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill/Irwin
Binding Hardcover
UnitCount 1
EANs 9780073529905
ReleaseDate 0000-00-00

Business Marketing: Connecting Strategy, Relationships, and Learning