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OBD: Obsessive Branding Disorder : The Business of Illusion and the Illusion of Business

OBD: Obsessive Branding Disorder : The Business of Illusion and the Illusion of Business

Product ID: 1586487043 Condition: New
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Product Description

OBD: Obsessive Branding Disorder : The Business of Illusion and the Illusion of Business

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore.

From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and “noses”), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.

Technical Specifications

Country
USA
Brand
PublicAffairs
Manufacturer
PublicAffairs
Binding
Paperback
EANs
9781586487041

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