The Underground Culinary Tour: How the New Metrics of Today's

The Underground Culinary Tour: How the New Metrics of Today's Top Restaurants Are Transforming How America Eats

In the bestselling tradition of Moneyball, The Underground Culinary Tour is a high-octane, behind-the-scenes narrative about how the restaurant industry, historically run by gut and intuition, is being transformed by the use of data.
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Sixteen years ago, entrepreneur Damian Mogavero brought together an unlikely mix of expertsâ€”chefs and code writersâ€”to create a pioneering software company whose goal was to empower restaurateurs, through the use of data, to elevate and enhance the guest experience. Today, his data gathering programs are used by such renown chefs as Danny Meyer, Tom Colicchio, Daniel Boulud, Guy Fieri, Giada De Laurentiis, Gordon Ramsay, and countless others.
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Mogavero describes such restaurateurs as the New Guard, and their approach to their art and craft is radically different from that of their predecessors. By embracing data and adapting to the new trends of todayâ€™s demanding consumers, these innovative chefs and owners do everything more nimbly and efficientlyâ€”from the recipes they create to the wines and craft beers they stock, from the presentations they choreograph to the customized training they give their servers, making restaurants more popular and profitable than ever before.
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Finally, Damian takes readers behind the scenes of his annual, invitation-only culinary tour for top chefs and industry CEOs, showing us how todayâ€™s elite restaurants embrace new trends to create unforgettable meals and transform how we eat. From the glittering nightclubs of Las Vegas to a packed seasonal restaurant on the Long Island Sound, from Brennanâ€™s storied, family-run New Orleans dynasty to todayâ€™s high-stakes celebrity chef palaces, The Underground Culinary Tour takes readers on an epicurean adventure they wonâ€™t soon forget.

Country	USA
Binding	Hardcover
Brand	Crown Business
EAN	9781101903308
Feature	Crown Business
ISBN	1101903309
Label	Crown Business
Manufacturer	Crown Business
NumberOfPages	336
PublicationDate	2017-01-24
Publisher	Crown Business
ReleaseDate	2017-01-24
Studio	Crown Business

The Underground Culinary Tour: How the New Metrics of Today's Top Restaurants Are Transforming How America Eats

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